The “sportification” mega-trend will continue to influence a wide range of food and beverages in 2020 and beyond as the average consumer is looking for proteins as well as healthy and safe energy to reach their goals. This is according to Thomas Schmidt, Marketing Director at Beneo, who says that although protein powders and energy […]
A ketone ester drink developed by an Oxford University startup for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.” Ketone esters, normally made by the liver as a backup energy source when someone is observing a lowcarbohydrate diet or fasting (state of ketosis), were shown to boost […]
