Alfa

Givaudan sees seven trends driving innovation and consumption

From “layered wellness” to “tailored expectations” flavour supplier Givaudan delves into agenda-setting consumer trends in its re-vamped FlavourVision digital platform.   Swiss flavour and fragrance manufacturer Givaudan identified over 70 “crucial drivers​” and “leveraged attitudes​” that it believes will shape the future of food demand in its new behavioural survey, which feeds into the trends […]