The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky – particularly Scotch – has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates. Crop […]
Symrise is supporting customers’ growing interest in rum-flavored beverages and food products with concepts for a vast range of traditional and novel applications. Innova Market Insights reported 549 new global products containing rum as a flavor in 2016, up from 355 in 2015, which is a CAGR of +55%. Alcoholic Beverages accounted for 67% of […]
