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Flavor trends: Discoveries, sophistication and connections among Innova Market Insights’ latest tips

Consumers are on a journey of discovery, moving out of their comfort zones to explore bolder flavors and multisensory food experiences. Sixty-four percent of US consumers state that they “love to discover flavors from other cultures,” according to a 2018 Innova Market Insights consumer survey. The market researcher has just released its annual flavor trends […]