Consumers are on a journey of discovery, moving out of their comfort zones to explore bolder flavors and multisensory food experiences. Sixty-four percent of US consumers state that they “love to discover flavors from other cultures,” according to a 2018 Innova Market Insights consumer survey. The market researcher has just released its annual flavor trends […]
Etiqueta: concept
Does Europe need a legal definition of natural food?
With the US considering a legal definition of ‘natural’ food, does Europe need one too? It would increase clarity for a complex concept, but defining ‘degrees of naturalness’ for origin, ingredients and processing may be better, say the researchers of a review covering 85,000 consumers in 32 countries. What is natural, can we measure it […]