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Coca-Cola says eager to limit added sugar in drinks

American beverage giant Coca-Cola Co., says it supports the World Health Organization’s guidelines for limiting added sugar, as the company works on repairing its image in public health circles and reshaping its business. Incoming Chief Executive James Quincey also said the company has “outgrown” its namesake cola and is focusing on becoming a “total beverage […]

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State of the industry: Beverages

Mintel, Packaged Facts and the Beverage Marketing Corp. agree. Bottled water sales are gushing and grabbing market share from carbonated soft drinks. Chicago-based Mintel in February of this year reported sales of bottled water in the United States increased 6% to surpass $15 billion in 2015. Mintel projected sales growth of 35% for the category […]

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The future of drinks flavours – Consumer trends

The broadening taste palate of consumers is spurring ever more adventurous flavour creations in the drinks sector, Ben Cooper writes, while growing sophistication in how consumers view flavour profiles in food and drink is leading to new opportunities in marketing, product development and food pairing. When what might be termed the “flavour revolution” in beverages […]