Consumers say exercising (48%) is more worth the effort than eating healthy (31%). As Americans look to start 2019 off on the right foot, it seems this year’s resolutions are more likely to see consumers hitting the gym than improving the quality of their diets. While consumers recognize the importance of a healthy diet, with […]
The European Food and Safety Authority (EFSA) has published a scientific assessment confirming the beneficial health effects of glycemic carbohydrates on the improvement of physical performance during high-intensity and long-lasting physical exercise. As a result, sports nutrition companies will be able to include on-pack claims regarding the performance boosting capacity of products containing carbohydrate solutions […]
A ketone ester drink developed by an Oxford University startup for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.” Ketone esters, normally made by the liver as a backup energy source when someone is observing a lowcarbohydrate diet or fasting (state of ketosis), were shown to boost […]
