Kellogg’s has doubled the amount of vitamin D in many of its cereals to help tackle the chronic low levels of this essential vitamin in UK diets. The company’s cereals are to contain 50 percent of people’s daily vitamin D needs per bowl, the highest fortification level across the cereal category. Kellogg’s will roll out […]
Etiqueta: fortification
Naturex CEO talks trends, future launches and possible acquisitions
Just a couple of weeks ago Naturex reported that sales were up from €94m ($104m) to €98m ($108m) in Q3, helped by an increasing number of customers shifting to natural ingredients. During HiE the company unveiled its innovative 3-step approach – which includes intuitive nutrition, fortification and nutrition with purpose – that taps into the […]