The beverage market for children is a tricky business that requires a special approach to both innovation and marketing. While fun shapes, vibrant colors and character merchandising may garner the attention of children, formulation must appeal to the purchasing parent, and taste ultimately is what matters. Millennials represent a large constituent of the parent demographic, […]
Etiqueta: Millennial
Cambios en la denominación de origen para el aguardiente de uvas
Con la escala el valor de los mejores piscos podría elevarse significativamente. Nuevo reglamento de la denominación de origen pisco estaría listo para fines de año. Se está trabajando en la modificación del reglamento de la Denominación de Origen del Pisco, y con ello se espera apuntar a una escala de calidad, similar a la […]
Benefits of coffee consumption noted in BMJ amid coffee’s strong showing in marketplace
Drinking coffee is “more likely to benefit health than to harm it” for a range of health outcomes, according to researchers in The BMJ today. The researchers’ findings only enhance a good period for coffee products, as Innova Market Insights’ top trends for 2018 note that coffee is clearly trending, especially among Millennial and Generation […]