The beverage market for children is a tricky business that requires a special approach to both innovation and marketing. While fun shapes, vibrant colors and character merchandising may garner the attention of children, formulation must appeal to the purchasing parent, and taste ultimately is what matters. Millennials represent a large constituent of the parent demographic, […]
Etiqueta: new products
Tate & Lyle expands its Shanghai food application lab
Tate & Lyle has doubled the size of its food application laboratory in Shanghai, as the brand aims to advance the development of ingredients for healthy food and beverages. This expansion has added new testing capabilities, which will enable the company to extensively trial new products for manufacturers in the the dairy, beverage, bakery, and […]
Watch for new health-related labels on packaged foods
With roughly 20,000 new products introduced each year, decoding nutrition facts and label claims could keep you in the grocery aisle all day. That’s where package emblems come in — nongovernment stamps that tell us at a glance that products meet sets of standards. These logos, such as the American Heart Association’s Heart-Check mark on […]