Dive Brief: Jared Koerten, a Euromonitor senior food analyst, sees premiumization as “a characteristic, trait or feature of a product that elevates consumer perception, creating a willingness to pay more,” Bakery and Snacks reported. Premiumization also conveys a commitment to the time and investment it takes to achieve premium product status for a brand such […]
Etiqueta: premiumization
Barry Callebaut accelerates company growth by acquiring D’Orsogna Dolciaria
Barry Callebaut is set to acquire D’Orsogna Dolciaria, which will further strengthen its capabilities in the company’s specialties and decorations business, in particular in Europe. D’Orsogna Dolciaria, a family-owned Italian business-to-business company, is known as a leading supplier of high-quality decoration and inclusion solutions mainly for Food Manufacturers, in particular for ice-cream, dairy and bakery […]