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Can color-taste associations be changed?

Color can impact the taste of food, and our experiences and expectations can affect how we taste food, according to a study published in Food Quality and Preference. “The color of a beverage can impact how we think it should taste,” said John Hayes, associate professor of food science and director, Sensory Evaluation Center, Penn […]

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Study says stevia on par with sugar in drinks satisfaction, but finds fibre fouls feelings

Drinks sweetened with high­Reb A stevia may have similar or higher satisfaction ratings than sucrose drinks, but added fibre lowers scores, according to a new sensory and sensation­focused study. The study, by Danish researchers, combined hedonistic sensory ratings with post­ingestive sensation ratings, to give what they suggest is a more holistic system of food satisfaction […]