Saliva contains enzymes that begin the digestion process, and it also helps us to taste food. Scientists recently discovered that proteins in saliva go beyond helping us taste food to actually influencing how the food tastes, which in turn could influence what foods people willingly choose to eat. Proteins released by salivary glands interact with […]
Etiqueta: taste
Can color-taste associations be changed?
Color can impact the taste of food, and our experiences and expectations can affect how we taste food, according to a study published in Food Quality and Preference. “The color of a beverage can impact how we think it should taste,” said John Hayes, associate professor of food science and director, Sensory Evaluation Center, Penn […]
Guava Puree Market – Rising Demand For Taste, Flavor in the Food Among Consumer to Bolster Industry Growth
The global guava puree market is expected to rise at a CAGR of 5.6% by the end of forecast period. The market generated revenue of US$ 313.8 mn during 2017 and is expected to rise significantly in the coming years. According to variety, the leading segment is tropical pink with 55.2% share in 2017. Tropical […]
Taste, texture, smell or appearance: Which is most important in overall liking?
New product developers often focus on overall liking of a food or drink during the NPD stage – but which sensory characteristic is most important? Danish researchers tried to find out. The most commonly used method to determine liking is the 9-point hedonic scale, which was developed by Peryam and Pilgrim in 1957. This method, […]
Back to nature with fruity flavours and botanic blends
While texture and colour are moving up the agenda, when it comes to food, taste remains king. FoodNavigator takes a look at what is hot and what is not in the world of flavor. Every food and beverage product developer has an ear to the ground in the hunt for the next big flavour trend. […]
Long-fibre prebiotics show promising sweetness, say scientists
How to keep things sweet without adding calories – is it a Holy Grail or could UK scientists have found a solution thanks to long-fibre prebiotics? Results from a human taste study carried out by the Flavour and Sensory Science Centre at the University of Reading suggest that naturally sweet prebiotic fibres could replace high-calorie […]
Pepsi launches Pepsi Fire: Cola with a cinnamon twist
Pepsi has launched its latest limited edition drink, Pepsi Fire, which is described as ‘a refreshing cola with a cinnamon flavored twist’. Pepsi Fire will be available in US stores nationwide for eight weeks from May 22. It will be available at major retailers in 20 oz bottles and 12 oz can 12 packs; and […]
Bug burgers and other food for thought
Burgers made from insects may not be to everyone’s fancy, yet a supermarket chain in Switzerland is going to introduce a food range made from insects. The bug burgers are made from mealworm larvae, which are produced to look and taste like beef as much as possible. Insects make healthy foods. Mealworms provide protein, vitamins […]
Firmenich tips cucumber as 2017 “flavor of the year,” adopts “preferred beyond taste” marketing
Firmenich has announced cucumber as the 2017 “Flavor of the Year” based on the growing appeal of this refreshing flavor. The growing demand for refreshing, clean, and healthy food and beverages is reportedly driving cucumber’s surge in popularity. “Our trend insights show that consumers are really enjoying lighter, refreshing ‘green’ flavors, such as cucumber. We […]
Industry leaders identifies the hottest food trends of 2017
Industry Leaders asked food connoisseurs from across the country about upcoming food trends of 2017. We were soon to find out that some of these trends had little to do with ingredients and taste, and much with high-speed delivery. From faux vegan to eat-in butcher shops, these are defining the hottest food trends in 2017. […]