Kefir appears to be bucking the trend that has seen launch activity in drinking yogurts and fermented beverages remain relatively static in recent years. While kefir launch numbers are still limited globally, Innova Market Insights data indicate that they grew more than three-fold between 2011 and 2016. This is despite launches in the overall drinking […]
Etiqueta: trend
Firmenich tips cucumber as 2017 “flavor of the year,” adopts “preferred beyond taste” marketing
Firmenich has announced cucumber as the 2017 “Flavor of the Year” based on the growing appeal of this refreshing flavor. The growing demand for refreshing, clean, and healthy food and beverages is reportedly driving cucumber’s surge in popularity. “Our trend insights show that consumers are really enjoying lighter, refreshing ‘green’ flavors, such as cucumber. We […]
MANE launches meat-free kebab and on-trend flavoring solutions
Fragrance and flavor house MANE is shaking up the kebab industry with its launch of a vegetarian version of the well-known snack known as shawarma, doner or gyro and is debuting a range of flavoring blends for red and white meat. Tapping into the rise flexitarians across Europe, the 100 percent vegetarian kebab follows a […]
Global anti-counterfeiting solutions growing to protect brands and consumers
With counterfeiting predicted to increase three percent per year worldwide, PACK EXPO East is uniquely positioned to present solutions for brand owner. Globalization is creating an increasingly complex, continuously growing supply chain. With more suppliers and more products coming from different countries, it is critical to identify, capture and share accurate product information. In this […]