Fresh customer research unveils what ingredients offer the greatest opportunities in the health and wellness space. Innovation insight agency Buzzback conducted a consumer survey in March, before coronavirus lockdowns were initiated in Europe or the US. The researchers wanted to look at what ingredients would help brands stand out in the fast-growth wellness space in […]
In a 12-week study in which a cohort of 80 healthy men and women between the ages of 50 and 80 years old supplemented with a highly bioavailable Curcumin (a flavonoid extracted from turmeric) improved working memory while also reducing fatigue and stress reactivity significantly. Assessment took place at baseline, and then at 4 and […]
This traditional botanical has long roots in history that are finally reaching consumers around the world. Traditional medicine continues to converge with consumer demand for whole foods and naturally functional ingredients. At the same time, scientific research and modern technology have led to new understanding of how traditional herbs affect health and enabled companies to […]
