Drawing visual and symbolic inspiration from Mexico’s Día de Muertos and the female skeleton symbol of La Catrina, the women-led small-batch tequila Satryna makes a spirited entrance into the premium market. With a 60-year-old family recipe enjoyed by three generations, Nitzan Marrun of Mexico’s legendary Tequilera Newton brought her family’s tequila to the world with […]
Etiqueta: ultra premium
Diageo buys George Clooney’s tequila brand in $1bn deal
Diageo has confirmed that it will buy Casamigos, a tequila brand cofounded by George Clooney, in a deal that values the brand at $1bn and is expected to close in the second half of 2017. Clooney, Rande Gerber, and Mike Meldman created the ultra premium tequila brand in 2013, and the brand has registered a […]