Tate & Lyle has doubled the size of its food application laboratory in Shanghai, as the brand aims to advance the development of ingredients for healthy food and beverages.
This expansion has added new testing capabilities, which will enable the company to extensively trial new products for manufacturers in the the dairy, beverage, bakery, and soups, sauces and dressings segments.
Tate & Lyle claims that the expansion is part of a strategy to strengthen the brand’s position in the Asia Pacific market, as in the last few months the brand has invested in its factory in Jiangsu, China and its food application centre in Singapore.
Tate & Lyle’s Harry Boot, general manager Asia Pacific and senior vice-president, Speciality Food Ingredients, said: “China is the largest and most dynamic food market in the world, serving a domestic population of 1.4 billion whose needs and preferences are constantly evolving.
By doubling the size of our food application laboratory in Shanghai, we will be able to partner more closely with food and beverage manufacturers and continue to grow our business in the Chinese market.
“Taste, convenience and price have always been important to Chinese consumers, but increasingly they want healthier options which provide greater nutrition or support weight management.
“With our wide ingredient portfolio, technical expertise, and enhanced capabilities, Tate & Lyle can help food manufacturers launch more products with fewer calories, less sugar and fat, and added health benefits. Together, we are not just feeding people, we are feeding people well.”
Lily Jiang, technical service manager at Tate & Lyle Shanghai said: “Adapting recipes, particularly for established household brands, can be challenging – there is no ‘one size fits all’ solution.
“Food and beverages bring great joy to many of us and we all expect our favourite products to taste and look a certain way.
“Every ingredient in a recipe performs an important function, and these must all be addressed when a recipe is changed or a product reformulated.
“Working in close collaboration with manufacturers at our new application centre in Shanghai, we are able quickly to develop ideas, ingredient solutions, and process innovations which deliver products that can win in the market.”
Source: Foodbev
