Drawing visual and symbolic inspiration from Mexico’s Día de Muertos and the female skeleton symbol of La Catrina, the women-led small-batch tequila Satryna makes a spirited entrance into the premium market.
With a 60-year-old family recipe enjoyed by three generations, Nitzan Marrun of Mexico’s legendary Tequilera Newton brought her family’s tequila to the world with the launch of Satryna Tequila in September.
Debuting in the UK with two expressions, Satryan Blanco (Triple Distilled) and Satryan Cristalino (Añejo Claro), the small-batch luxury tequila is the female-led product of the partnership between owner Marrun, Maestra Tequilera Mireida Cortes from Tequilera Newton and brand ambassador Elizabet Tovar.
Displayed in a handcrafted glass bottle engraved with ancient Aztec art and topped with a metal skull stopper, the brand has a clear link with Día de Muertos (Day of the Dead), the ancient Mexican ritual, which honors deceased loved ones.
“[Día de Muertos] is not only a very powerful and mystic celebration that brings together all Mexicans, but also great care is taken with every aspect of the celebration to honor our ancestors,” says Marrun. “Likewise my Satryna tequila is mystic, powerful and great care has been taken into every aspect in order to honor my ancestors and their legacy.”
The multi-day holiday includes visiting the grave sites of the deceased and building private altars called ofrendas, which are decorated with photos, calaveras (sugar skulls), Aztec marigolds and the favorite foods and beverages of the departed.
“Tequila is part of the ofrenda,” says Marrun. “It’s an offering to the dead, which is an essential part of this day’s celebration…It is a way of honoring our family and friends who have past away with the food and drinks that they liked the most when they were alive. When we set an offering for my ancestors, we always place our favorite drink, Satryna tequila.”
Satryna is made from 100-percent blue weber agave from the rich volcanic soil of Jalisco, near Guadalajara. After 12 years of growth, the liquid from the agave plants are fermented and distilled three times, then aged in oak barrels imported from Cognac and California.
Each bespoke bottle is numbered and signed by Carlos Newton, a descendent of Enrique Newton, the founder of Tequilera Newton. (The bottles can also be personalized and engraved upon request.)
Source: Forbes
