A day after posting solid Q1 results, Unilever has announced it has signed an agreement to acquire Sir Kensington’s, a New York-based condiment maker, although the terms of the deal have not yet been disclosed.
Considered a pioneer and leader in condiments for organic and natural markets, Sir Kensington’s has shown strong growth since starting out in 2010 and has a range of award-winning products including mustard, ketchup, mayonnaise and a ground-breaking vegan mayo, Fabanaise, which is made from aquafaba.
The ethos behind the company has been to use the finest, sustainably sourced ingredients and, according to Unilever, its mission and products align with Unilever’s vision to make sustainable living commonplace and the acquisition will complement the company’s current portfolio of products in its Foods category.
“We are excited to bring Sir Kensington’s into the Unilever family. Their mission to bring ‘integrity and charm to ordinary and overlooked food’ is very much in line with our Unilever Sustainable Living Plan,” said Kees Kruythoff, President, Unilever North America.
“Sir Kensington’s is an innovative business with outstanding products and a leader in the organic and natural marketplace. We look forward to leveraging our joint understanding of food trends and consumer preferences to significantly grow the business.”
Matthew McCarthy, Vice President of Foods, Unilever North America, added: “Sir Kensington’s is a beautiful brand. The acquisition aligns perfectly with our global Sustainable Nutrition strategy, moving us forward on our mission to delight consumers, produce delicious food with less impact on the environment and promote nutritious cooking.”
Co-Founders Mark Ramadan and Scott Norton will continue in their roles at Sir Kensington’s.
“We’re honored to partner with such a progressive and purpose-driven company in this next chapter,” said Mark Ramadan, CEO & Co-Founder, Sir Kensington’s.
Scott Norton, Co-Founder, Sir Kensington’s, added: “Working with Unilever will allow us to more rapidly expand distribution while holding true to our values as we help define the next generation of good food.”
The deal is expected to close in the next few weeks.
Source: Food Ingredients First
