Symrise AG unveiled its new Asia-Pacific Flavor Innovation and Technology Centre on 23 May 2017. It was officially opened by Dr Heinz-Jürgen Bertram, CEO of Symrise AG.
The Centre marks the completion of the company’s over €30 million expansion of its regional headquarters in Singapore, which aims to boost local food manufacturing capabilities and to contribute to Singapore‘s vision of becoming Asia’s regional food & nutrition hub. Partners, customers and guests from around Asia attended the event.
“Asia is fast becoming one of the main global sources of influence and inspiration for innovative food products. And major centers for business, lifestyle, technology, health and nutrition like Singapore will be at the heart of this megatrend,” said Dr Heinz-Jürgen Bertram, Chief Executive Officer of Symrise AG.
“Similarly, Singapore will continue to be within the heart of our growth story and I believe the new research and innovation facilities will ignite greater collaboration, connectivity and creativity among industry stakeholders. That will further develop Singapore’s food research and manufacturing industry capabilities.”
Based in the company’s new state-of-the-art regional HQ building, the center houses several facilities that have been designed in accordance with Symrise’s R&D strategy which focuses on connecting megatrends, consumer needs, customer requirements, sustainability, innovation and cost efficiency.
“Recognizing that Asian consumer tastes are the future drivers of the global flavor industry, I am pleased to announce that Symrise will be the first major firm to base its Global Sensory and Consumer Insight function and teams in Asia,” added Mr Lionel Flutto, President, Flavor, Asia Pacific, Symrise. “This emphasizes both, our commitment to Asia, and forming the foundation of our future innovations research, technology and development.”
Source: Food Ingredients First
