Diageo, productor de marcas como Johnnie Walker, Don Julio y Guinness, ha iniciado una prueba piloto de botellas de papel para su licor Baileys, en colaboración con PA Consulting y PulPac. Este nuevo envase está hecho en un 90% de papel, con un revestimiento plástico fino y un sello de aluminio. La botella ha sido […]
La marca Aviation American Gin, en parte propiedad del actor hollywoodense Ryan Reynolds, fue comprada por hasta 610 millones de dólares por el gigante británico de las bebidas espirituosas Diageo. El acuerdo prevé dos pagos, uno de 335 millones y otro de 275 millones de dólares, dependiendo del desempeño de Aviation American Gin durante un […]
Debra Crew will replace retiring Deirdre Mahlan as the new president of Diageo North America on July 1, according to a release. Crew has served as a non-executive director on the Diageo board since April 2019 and will immediately step down from this position. Previously, Crew served as president and chief operating officer of RJ […]
Diageo has confirmed that it will buy Casamigos, a tequila brand cofounded by George Clooney, in a deal that values the brand at $1bn and is expected to close in the second half of 2017. Clooney, Rande Gerber, and Mike Meldman created the ultra premium tequila brand in 2013, and the brand has registered a […]
